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In 2024, having one of the best florist websites is no longer just about making a good first impression—it’s about giving your customers an experience that’s as beautiful and professional as your floral arrangements. The right website can bring in more bookings, showcase your unique style, and help you connect with customers who are searching for florists just like you.
Today, I’m sharing some of the top florist website designs of 2024 that have caught my eye. Each of these sites has something special, from stunning layouts to smart features that help florists run their business smoothly. So grab a cup of coffee, settle in, and let’s look at what makes these websites the best of the best!
Want to stay ahead? Get a free consultation today to upgrade your florist website!
Why Florists Need a Great Website
A professional florist website does a lot more than just look pretty—it helps you reach new customers and grow your business faster. In 2024, florists are seeing more customers turn to Google to find the perfect floral arrangements. That means your site needs to show up, stand out, and deliver a great user experience.
An optimized website improves your business visibility online, makes it easy for customers to see what you offer, and builds trust through high-quality design. Plus, by adding features like online booking, delivery options, and even a blog, you can turn your site into a sales machine that works around the clock.
And let’s face it, if your competitor down the street has a sleek, easy-to-use site and yours is outdated or hard to navigate, who’s going to win that customer?
Best Florist Website Examples of 2024
I’ve seen hundreds of florist websites over the years, but some really set the bar higher when it comes to design, usability, and features. Below are the best florist website examples of 2024 that nail it on every level—from beautiful layouts and strong SEO to seamless mobile experiences. These websites don’t just look good; they work hard for their business.
Each site brings something unique to the table, so take notes and think about how you can apply these ideas to your own website.
1. Jean-Pascal Los Angeles
Jean-Pascal, a French florist based in Los Angeles, offers beautiful custom flower bouquets and arrangements through his website. The website's design is clean and elegant, featuring a grid layout to showcase the products and high-quality photos with a uniform background. To build trust with potential customers, the website also includes top reviews from BloomNation. One notable feature of the website is its large footer, which lists the various neighborhoods, hospitals, and cemeteries where Jean-Pascal delivers his products. Overall, the website effectively presents Jean-Pascal's offerings and makes it easy for customers to browse and purchase his products.
Check it out here.
2. Gosha
This florist's website is all about aesthetics and artistry. The website features colorful flower photographs and interesting model shots, as well as weird animations and a unique layout. It's clear that this florist values art and aesthetics, and their website reflects that. The website also includes a carousel of the brands they have worked with, which helps to increase social proof and perceived brand value to visitors. Additionally, the website features an Instagram plugin that displays the florist's latest photos, adding even more color and visual appeal to the site. Overall, this website design is focused on showcasing the beauty and creativity of the florist's work.
Check it out here.
3. The Unlikely Florist
The Unlikely Florist is a floral studio located in Venice Beach that combines art and floristry in its arrangements. The website has a natural feel, with a color scheme, font choices, and photos that all contribute to this atmosphere. The website's design is minimalist, with small fonts and ample white space. This minimalism helps to highlight the beauty of the florist's arrangements and allows the website's content to take center stage. Overall, the website effectively conveys the unique aesthetic and approach of The Unlikely Florist.
Check it out here.
4. Winston Flowers
Winston Flowers is a well-established florist that has been serving the Greater Boston and New York area since 1944. Their website is designed to be easy to navigate, with a top menu bar that allows visitors to access different pages of the site with ease. The website also features large photos from their Instagram account and includes a call-to-action that encourages visitors to follow them on Instagram. This is a smart way for the florist to keep in touch with customers and showcase their work on social media. Overall, the website is well-designed and helps visitors easily find the information and services they need.
Check it out here.
5. Native Poppy
This website opts for a pink theme that as we will find out, is a great choice for a flower shop website. The website also makes use of very large pictures that adds a lot to the site's aesthetics.
The website also has good functionalities including allowing users to order flowers, book the florists, visit the studio and join the studio's floral workshop.
Check it out here.
6. Breen's Florist
Using its top bar menu, this florist website makes it so much easier for visitors to find the flowers that want right away. It lists the most popular events people need flowers for including "Just Because" so users can click on them and get what they want right away.
Like the first website on this list, this website also lists all the areas, funeral homes, and hospitals they deliver to so the website visitor has that information right away.
Check it out here.
7. Terra Bella
Terra Bella is a team of florists and gardeners who use flowers to create beauty & grow humanity.
This website includes a live chat option so customers can get their issues resolved and answers to their questions 24/7. This goes a long way in helping customers trust the florist better. The floral website design makes good use of photos to sell the Terra Bella brand.
Check it out here.
8. Juniper Flowers
The first striking thing about this website is its beautiful choice of colors. The website sports a green theme that fits into a florist's world of nature.
The website makes it possible for visitors to find their favorite bouquets, view product details and order them off the website. The website also has a blog section to give visitors more information about its services while also being a great tool for SEO.
Check it out here.
9. Chris Lindsay Designs
This florist website is rather simple. It showcases the florist's bouquets, gives information about the floral studio's services, and makes it possible for the viewers to order the flowers they want and contact the company. The website also features a live chat option to help visitors resolve any issue they might have.
Check it out here.
10. The Flowers Box
The website opens up like a Christmas card with the florist's holiday flowers offer. This is a nice touch as it reflects on the season.
The floral website has a unique feature in a WhatsApp chat button that customers can tap on to take them straight to the florist's WhatsApp chat. The feature is a fast way to take orders and resolve client issues while still giving the website a personal touch.
Check it out here.
11. 85 Flowers
The most impressive thing about this website is its layout. The body of the website features a lot of colorful photos alternating with tiles leading to different parts of the website.
In terms of length, it is a very short website but still manages to cover all the necessary details. At the end of the website is a plugin of the florist's Instagram page. It is a really nice photo roll that complements the layout of the body of the website.
Check it out here.
12. Acurela Events
Acurela Events is a florist that focuses on events in South Florida. They also offer event planning services.
The floral website design is quite pleasing to the eye. It uses a nice handwriting font in combination with a good choice of color and really beautiful photos.
The website does very well to outline the services Acurela offers. It also features a nice gallery showing works they've done in the past as well as information about how to get a visitor can get the services they want.
Check it out here.
13. Sunflower Florist
The website starts with an interesting layout. It has the usual elements like a menu bar and a nice carousel of the florist's past work but its design is quite out of the norm.
The rest of flower shop website design is simple and makes good use of whitespace and small typeface. Unlike most other websites on this list that feature their Instagram pages, this website features its Twitter handle. This is good move for businesses that are move active on Twitter other than Instagram.
Check it out here.
14. The Purple Poppy
Unlike the previous websites that focus on the option to order bouquets directly, this florist website focuses on the florist's wedding and home decor business.
Instead of several testimonies and reviews, this floral website opts for one long and in-depth one. This play for social proof is backed up with the florist's awards and recognitions. One interesting part of the florist website design is the hover effect that shows more text when you scroll over the business's main offerings. It helps to save space and communicate perfectly at the same time.
Check it out here.
15. Floom
Floom is quite different from other websites on this list. It is not owned by a florist but is rather an aggregating e-commerce site for florists.
The website starts off with a widget that lets you to input your post code to order flowers immediately. This is followed immediately by a neat carousel of Floom's best offers. Not far from there, we see the reviews of the business' services. This combination is a good way to get customers to buy immediately.
As a first time visitor, you're greeted by a pop-up offering free delivery for your first order. This is a great way to ensure to convert website visitors to customers. The flower shop website design is quite impressive and with its really useful features, its functionality cannot be understated.
Check it out here.
16. Young Flowers Seattle
Young Flowers is a Seattle-based floral studio that focuses on creating modern and artistic, floral designs.
While the rest of the website is pretty simple, with the pictures and layout of this site, the website designers were able to achieve a feel of a flower garden. The website also showcases the people behind the business. This helps to give visitor a human feel that always helps a business.
Check it out here.
17. Zinnia Floral Designs
Zinnia Floral Designs is a floral studio in Australia that specializes in wedding and event floral design, as well as offering floral training. The website's design alternates between large photos of beautiful flowers and large text areas, using a lot of whitespace to create a clean, modern look. The website uses relatively little text, but the typography fits well with the overall design. One notable feature of the website is its Instagram plugin, which displays a large number of photos and gives visitors the feel of browsing through the studio's own Instagram feed. Overall, the website effectively showcases the studio's offerings and provides a visually appealing experience for visitors.
Check it out here.
18. Ladybird Poppy
The website for Sarah Tedford's floral business puts a strong emphasis on creating a personal and human feel. It includes recommendations and a bio of Sarah, which helps visitors get to know the person behind the business. The website also uses a lot of photos to showcase Sarah's past work and style, which helps visitors get a sense of what to expect from her arrangements. In terms of functionality, the website includes features that are common on many floral websites, such as an Instagram plugin, the ability to order flowers, and options to join flower subscriptions. Overall, the website effectively showcases Sarah's business and provides visitors with a range of options for engaging with her floral offerings.
Check it out here.
19. Garden Party Flowers
The website opens with an unusual pitch - to beautify a workspace rather than weddings or homes.
What qualifies this website to be one of the best florist websites we've come across is its brilliant design. The website uses a combination of very beautiful photos, an interesting font and a very nice layout to create a website that is very pleasing to the sights.
Check it out here.
20. KAN Orchid Flowers
The homepage of Kan's website stands out for its unconventional approach. Instead of featuring traditional content, the homepage uses a carousel of beautiful bouquets and vases as the background, with a sidebar menu to help visitors navigate the website. While the website may not have the most sales-oriented features, it serves as a great visual showcase for the florist's work. Visitors can easily browse through the different arrangements and get a sense of the florist's style and aesthetic. Overall, the website effectively showcases Kan's floristry skills and offers a visually appealing experience for visitors.
Check it out here.
Love these designs? Want something just as beautiful for your florist business?
Get a custom florist website designed by experts—reach out for a free consultation today!
Why These Florist Websites Stand Out
So, what exactly makes these florist websites stand out? It's not just about looking good—it’s about how they combine design and functionality to create an experience that draws customers in and keeps them coming back. Here are the key features that top-performing florist websites are using in 2024:
Every great florist website should show up in local search results. That means including location-based keywords, optimizing for Google My Business, and making sure your site’s structure is set up for easy indexing. This helps you rank higher and get more traffic from nearby customers.
2. High-Quality Image Galleries
Flowers are visual by nature, so your website should be too. Sites that showcase beautiful, high-resolution images of their work immediately capture attention and communicate quality. A well-organized gallery makes it easy for visitors to see exactly what you offer.
3. Easy-to-Use Contact Forms
Don’t make it hard for customers to reach you. Simple, streamlined contact forms are key. Include clear fields, strong call-to-action buttons, and consider adding options for booking a consultation or inquiring about a custom arrangement directly.
In 2024, having an e-commerce option is a game-changer. The best florist sites offer a smooth online shopping experience, complete with online payment options, delivery scheduling, and even add-on products like cards and gift wraps. If a visitor can’t place an order online, you’re missing out on sales.
5. Social Proof & Customer Reviews
Trust matters, especially in creative industries. Websites that prominently display customer testimonials and social media feeds (like Instagram) build credibility and help convert browsers into buyers. Seeing that others love your work makes new visitors more comfortable making a purchase.
More and more people are browsing and buying on their phones. A florist website that isn’t fully optimized for mobile devices is going to lose customers, plain and simple. Make sure your site loads fast, images display well, and navigation is smooth on smaller screens.
7. Fast Load Times
A slow site is a dealbreaker. Sites that are optimized for speed have higher conversion rates and lower bounce rates. Use tools like Google PageSpeed Insights to check your site’s performance and make improvements if necessary.
Want to Transform Your Florist Website?
If your florist website isn’t bringing in as many customers as it should, it’s probably time for a revamp. A good website is like having a full-time sales rep working around the clock—it promotes your best work, attracts new customers, and helps grow your business. The best part? It doesn’t take a huge budget or endless hours to get it right.
Whether you need a simple refresh or a complete redesign, I can help you transform your site into a customer-converting machine. With the right layout, strong SEO, and some eye-catching visuals, your website can go from ‘meh’ to amazing.
Seeing is believing, right? I’ve worked with some amazing florists over the years who started out with outdated sites that didn’t do their businesses justice. With a few strategic tweaks, we turned things around and helped them attract more clients, book more events, and boost their online visibility.
Here’s a quick look at one of my favorite projects:
Annie's Florist Website
Before: Annie had a basic website that looked cluttered and wasn’t optimized for mobile. Her bounce rate was high, and she wasn’t showing up in local searches.
After: We gave Annie's site a complete overhaul—modern design, better images, and strong local SEO. We added online ordering and integrated her Instagram feed to show off her latest creations.
Results:
30% increase in bookings within the first 3 months.
Reduced bounce rate by 45% after optimizing for mobile.
Annie's site now ranks #4 locally for “flower delivery in her city.”
Annie's words:
“...Working with WixFresh was a game-changer. My new site finally reflects the image of our store, and I’m getting more orders than ever!”
Want to see more transformations? Check out our full portfolio here.
Ready to create your own success story?
Let’s talk! Book a free consultation to see how we can help your business grow.
Get Started Today
Ready to take your florist business to the next level? Your website is the foundation of your online presence, and a well-designed site can mean the difference between a one-time visitor and a long-term client. If you’re serious about growing your business, now’s the time to invest in a professional website that truly reflects your brand and helps you stand out.
Whether you’re looking for a simple refresh or a complete redesign, I’d love to help you build a site that not only looks amazing but also converts visitors into customers.
Order a Florist website design package that fits your needs or Grab one of our pre-designed Florist Website Templates to get started on building your dream site today!