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Due to E-commerce, people can now easily buy whatever they want with a click of a button. But before you can attract them to buy or book your service. Your website must be eye-catching, responsive, fast, and easy to navigate.
In this article, we will be focusing on beauty websites, so if you own a beauty or cosmetic brand. We have gathered the top beauty websites spanning, cosmetic websites, health and beauty websites, top skincare websites, etc. To help you design a traffic-driven and converting beauty website.
Top Beauty Websites of 2024
To successfully run a beauty website. There are simple, yet compulsory ground rules you must follow. Following, these rules can transform your current beauty website from just okay or horrible to spectacular. We will identify those rules in the beauty websites below and see how they utilized those rules to aid conversion.
1. Jagger Beauty
Jagger Beauty is one of the top plastic surgery websites in the UK, and it employs a lot of whitespaces to frame its site images and enhance text readability. Also, the gray color used on the website complements the entire website's appearance. Overall the website has a fresh, clean, and elegant appearance.
Check it out here
2. R.e.m Beauty
Like Jagger Beauty, R.E.M Beauty also utilizes a lot of whitespaces with a lighter shade of gray to highlight its cosmetic products and models' photographs. The model's smile on the site's hero banner is captivating. In addition , payment process is quite straightforward. Once you click on a product, you are taken to the product description page to see the product details, add it to the cart if satisfied, and make payment.
Check it out here
3. Haleys Beauty
The color contrasts on this beauty website compliment and highlight Haleys beauty's products. For beauty products like foundation, lipstick etc. finding the right colors that match your face or skin is important. The website designer is aware of that, because he/she uses motion pictures to display the different shades of color available for makeup products. Also, the slide show used to display the products as you browse heightens the user experience.
Check it out here
4. Criskin
Criskin is an Italian skincare website. The website interface is clean, well-structured, and organized. The models used for the hero scene look like your everyday people. That helps to reinforce their intro phase which says "Every skin is unique" . Also, the pink color blends well with the whitespace and gray color, giving the entire website layout a well-thought-out design.
Check it out here
5. Luseta
If you are in the hair care beauty niche, you can get inspired by the Luseta natural hair care website. The product images are of high quality and evenly displayed on the website. The use of white spaces and the touch of pink color on the site elevates the visual appeal of the entire website. Also, the addition of testimonials and a blog page on the website boost the brand's credibility.
Check it out here
6. Shen
Shen spa website is a high-end website. The images and video used as the hero scene help tell the brand story and give us a peek at what shan offers. The positioning of the CTA is strategic, and when you hover your cursor on a product, it shows you the product's content and supplies more details about the product before you add decide to add it to the cart. The overall website outlook is fresh, clean, and luxurious.
Check it out here
7. Andersen Beauty
Andersen engages its customers with captivating images of its cosmetic products with catchy phrases in slideshows to give it an elegant appeal. The use of whitespace also enhances the quality of the pictures, and when you hover your cursor on a product, it automatically zooms in for you to see the product up-close. Like any other top-notch beauty website, the overall appearance is clean and well-organized.
Check it out here
8. Fiils
Fiils is an organic skincare company that cares about beauty and earth sustainability. The orange image and motion picture of green trees further reinforces that in its customer's mind. The beauty site looks fresh, clean, and visually appealing. The color schemes are complementary to the product package.
Check it out here
9. Fable & Mane
This Indian hair beauty website isn't shy with its use of bold colors, and they perfectly blend with all the website elements. Although a lot is going on, the site still retains our attention, giving us a Bollywood vibe. Also, attaching a charitable course that most people will be interested in, like protecting the wild, gives Fable & Mane a high score with beauty and animal enthusiasts.
Check it out here
10. Desi Beauty
Desi beauty website employs a minimalist approach in designing its beauty website. It uses a lot of white spaces, high-resolution images, and a captivating hero banner to grab customers' attention.
Check it out here
11. Suratt
Surratt cosmetic website has a luxurious and elegant appeal thanks to the mixture of night sky blue and black color schemes. The beauty products are well-arranged, and when you hover your cursor on any product, it zooms in to show you the product's content. Lastly, the integration of video on the website aids conversion.
Check it out here
Summary and conclusion
And there you have it, the 11 popular beauty websites available on the world wide web, for you model your beauty website after.
The e-commerce platforms you can use to design your cosmetic website are:
Shopify
Shift4shop
Bigcartel
Wix
WordPress
Ecwid
Esty etc.
The above beauty sites all have a fresh, clean, and sophisticated layout, which is possible because they followed some ground rules of design which include:
Minimalist design
Lots of white space to frame images
Wise use of colors like baby pink, dark gray, nudes, black, etc. to elevate the website's appearance
Quality product images
Navigable interface
Specific and strategic positioning of the CTA button
Clear payment process
All these elements are what made those beauty websites exceptional. With those websites and platforms listed above, you can design a top-notch beauty store that can compete with the best. If you need help designing it, you can hire the service of one of our brilliant web designers.
If you find this article helpful, kindly share it with others who might need it. You can also share your tips for designing a beauty website with us.
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